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Roberto Flores (born September 1975), better known as Lil Rob, is a Mexican American (Chicano) record producer & rap artist from San Diego, California, United States. He was born and raised in the La Colonia area of Eden Gardens, a Latino neighborhood near Solana Beach.
Lil Rob debuted as an artist in 1997, selling as many as 200,000 Unit (album)|units for each independent CD he recorded.<ref name="latinrapper 2005">[http://www.latinrapper.com/featurednews40.html Lil Rob second interview] with LatinRapper.com, August 7, 2005</ref> The number Twelve Eighteen, which is tattooed on Lil Rob's arms, represent the numeric value of the letters L and R, respectively, which are Lil Rob's initials. The number was used by Lil Rob during his days as a graffiti tagger.<ref name="latinrapper 2005"/> In 1994 at the age of 18, Lil Rob's chin was shattered when he was shot in the jaw. Banging and shootings were part of Roberto's life. Realizing how dangerous it was, Rob retaliated and dropped out. He then quit his gang afffliation and started representing "Brown Pride".<ref>[http://www.latinrapper.com/featurednews16.html Lil Rob interview] with LatinRapper.com, September 15, 2004</ref>
In 2002, Rob was signed to Upstairs Records after having been recording under numerous independent labels beforehand; he would stay with th... read all